I didn’t post on LinkedIn for 8 days last month.

My profile views went up 13%.

That sounds backwards. But instead of focusing on content, I was commenting.

Strategically.

Not “great post!”. Not “agree!”. Real, thoughtful, 2-3 sentence comments on posts from people whose audiences overlapped with mine.

And their audiences started clicking on my name. Visiting my profile. Following me. Without me publishing a single post during that window.

Most people think LinkedIn growth = posting more. But that’s not the whole story. LinkedIn growth = being visible where your target audience already is. And one of those places is… the comment section.


Here’s the strategy I used:

Step 1: Find 10 creators whose audience is your audience. Not competitors. Complementary voices. If you’re a sales coach, find the founders and VPs of Sales whose followers would benefit from your tips.

Step 2: Turn on notifications for their posts. Hit the bell on their profile. You want to be one of the first 5-10 commenters. Early comments get the most visibility.

Step 3: Leave comments that add value, not applause. The formula: agree or disagree with one specific point, then add your own experience or insight. Two to three sentences. No filler.

Bad: “Love this! So true.”

Better: “The point about booking the next call live is huge. I started doing this 6 months ago and my close rate jumped from 15% to 28%. Gotta keep the momentum!”

Step 4: Do this for 15 minutes a day. Every day. Before you write your own post. Before you check your DMs. Comments first.

I know 15 minutes sounds like nothing. But compounded over 30 days, that’s 300+ high-visibility touch-points with exactly the right audience. No algorithm gamble. No hoping your post gets picked up. Just consistent, targeted presence.

This isn’t a replacement for posting. But it’s definitely a brand accelerant.

The “unpopular opinion” hook is back. BUT with a twist. I used to see “unpopular opinion:” followed by the most popular opinion possibly imaginable. That version won’t fly.

What’s working now is the specific contrarian take with a personal story attached: “I stopped using hashtags on LinkedIn 6 months ago. My reach doubled. Here’s why.”

The difference? The old version was lazy. Kindaaaaa click-baity. The new version makes a testable claim, then proves it. It gives people a reason to disagree (engagement) or try it themselves (saves and shares).

Try this: Think of one piece of “common industry advice” you think is wrong or overblown. Write a post that says “I stopped doing X. Here’s what happened.” Back it up with your real numbers.

*Important, these work best when you reference your OWN data and experiments. Making a claim without numbers or context will flop.

A new client signed with me last week because she was frustrated that her engagement was “dying.” I looked at her profile and the issue was obvious: she was posting at 6pm and on weekends.


Turns out she’d read a blog that said weekends were “less competitive.” Technically true. Also, mostly useless if your audience isn’t online.

The data suggests users are most active between 7:30-10:30a local time (to them).

Here’s the simple framework for finding YOUR best posting time given your following:

Go to your LinkedIn analytics. Look at your audience analytics. Observe the top 3 locations where you have the highest concentration of followers.

If you want to get REALLY granular with it, go look at your last 10 posts. When you click into “view analytics” you can see per post which cities were most engaged. Take the top 3 from those 10 posts, look at the pattern and now you have not only a read on your entire audience but your most recently engaged audience.

Test two time slots for two weeks each. Post at time A for 14 days. Then time B for 14 days. Compare average impressions.

Remember for most B2B audiences, the sweet spot is Tuesday through Thursday, 7:30-10:30a in your audience’s timezone. Not yours. If you’re on the East Coast but your audience is in London, you’re scheduling content for 3am.

Don’t overthink this. Consistent timing matters more than perfect timing. Pick a slot, stick with it for a month, and adjust based on data. Not just blog posts:)

If this was useful, forward it to one person who’s been posting on LinkedIn and wondering why nothing’s landing. Maybe this newsletter will inspire them.

❤ Zo